Direct response letter

I don’t have exact figures for this letter but the response from the client was that it had been successful in bringing in new spring cleaning business.

 

[Date]

Dear Mrs

Special Spring Clean Offer!

Is your home looking a little tired now the lovely Spring sunshine has finally arrived?

To celebrate the 25th Anniversary of Molly Maid in the UK, we are offering you a 10% discount if you book a full Spring Clean with us during April, National Spring Cleaning month.

Now you can enjoy the benefits of a thorough Spring Clean without having to wear yourself out, without taking time out of your busy life and without even lifting a finger.

Relax and let Molly Maid take the strain. Our fully trained staff are eagerly waiting to give your home that sparkle and shine that lifts your spirits and puts a smile on your face.

What you get from our full Spring Clean Service (in addition to your normal clean):

  • Clean inside glass of all windows and glass doors
  • Dust lampshades and clear out cobwebs from all those hard to reach corners
  • Damp wipe clean all skirting boards, door frames and window frames to remove dust and dirty marks
  • Dust picture frames and polish picture glass
  • Wipe down kitchen cupboard fronts
  • Plus all the normal cleaning tasks
  • Full kitchen and bathroom clean
  • Vacuum throughout
  • We bring our own equipment and cleaning materials
  • Fully insured and fully trained staff

And remember, our work is 100% Guaranteed – if you’re not delighted with the Spring Clean we’ll come back until you are.

Call us today on 01442 …… to book your full Spring Clean and claim your 10% discount right now!

Kind regards

Yours sincerely