Direct response letter

I don’t have exact figures for this letter but the response from the client was that it had been successful in bringing in new spring cleaning business.



Dear Mrs

Special Spring Clean Offer!

Is your home looking a little tired now the lovely Spring sunshine has finally arrived?

To celebrate the 25th Anniversary of Molly Maid in the UK, we are offering you a 10% discount if you book a full Spring Clean with us during April, National Spring Cleaning month.

Now you can enjoy the benefits of a thorough Spring Clean without having to wear yourself out, without taking time out of your busy life and without even lifting a finger.

Relax and let Molly Maid take the strain. Our fully trained staff are eagerly waiting to give your home that sparkle and shine that lifts your spirits and puts a smile on your face.

What you get from our full Spring Clean Service (in addition to your normal clean):

  • Clean inside glass of all windows and glass doors
  • Dust lampshades and clear out cobwebs from all those hard to reach corners
  • Damp wipe clean all skirting boards, door frames and window frames to remove dust and dirty marks
  • Dust picture frames and polish picture glass
  • Wipe down kitchen cupboard fronts
  • Plus all the normal cleaning tasks
  • Full kitchen and bathroom clean
  • Vacuum throughout
  • We bring our own equipment and cleaning materials
  • Fully insured and fully trained staff

And remember, our work is 100% Guaranteed – if you’re not delighted with the Spring Clean we’ll come back until you are.

Call us today on 01442 …… to book your full Spring Clean and claim your 10% discount right now!

Kind regards

Yours sincerely