Category: Copywriting

Every company, however large or small, needs to market themselves successfully in order to stay in business.

Ask yourself these questions…

• Is your marketing consistently producing the results you want?
• Do your website visitors take action to call you, or sign up to join your list?
• Are you happy with the response you’re getting to your adverts and promotions?

If you answered “No” to any of those questions then it’s time to consider getting professional copywriting help.

Let me explain what a good copywriter will do for you.
[Read more of “Why You Need Professional Copywriting”…]

I had an interesting email exchange a few days ago with someone I know quite well. It became clear from the correspondence that she didn’t really understand what I do as a copywriter.

My fault. I’ve obviously not made it clear enough when we’ve spoken.

This article is an attempt to clarify exactly what “copywriting” covers.
[Read more of “What is Copywriting?”…]

Do you have a Facebook account? A Facebook page for your business? What about a YouTube channel? And a Twitter account? LinkedIn, Pinterest, Google+, and more?

The experts tell us that Social Media is the way to market your business these days.

Maybe…

Maybe not…

I think it depends very much on what you’re doing with Social Media, how often you’re posting, whether your posts are engaging your audience and whether your audience are even seeing your posts.

There’s a lot to know in order to use Social Media effectively and most businesses are not using any of it effectively [Read more of “Using Social Media to Grow Your Business”…]

If you run a business and your customers are other businesses, it might have occurred to you to try email prospecting. You know – find the companies you want to work with, get the email address of the relevant person and drop them a personalised email offering to help them in some way.

My 3 rules for email prospecting:
[Read more of “Email prospecting”…]

Every so often someone will ask me to review their website and offer an opinion as to how we can improve response and engagement from the readers.

There are a lot of things I’ll look at when I do a full site audit but for the purposes of this article I’m going to share the 5 major things to watch out for.

I invite you to check your own site against these criteria.
[Read more of “Check your website copy”…]

Today I’d like to invite you to take a step back from your website and see it as a fresh-eyed visitor might see it.

What’s the first impression?

Is it clear what you want your visitor to do?

Is it easy to navigate?
[Read more of “Is Your Website Repelling Prospects? (Copy Tip)”…]

You know the importance of writing a good headline – that’s what your visitors use to decide whether to read on or not. So how do you write those good headlines? What do you need to include in them?
[Read more of “Copy Tip: How to write a good headline”…]

Sometimes teenagers can be awkward, difficult and downright disinterested. But if you’ve ever tried to teach a teenager anything and got the bored, disinterested brush off, you’ll have an idea of how your prospects could be feeling!
[Read more of “So What? The teenager test!”…]

The Home Page of any website is the page the majority of your visitors are likely to see first. For this reason, the Home Page needs to act as the entry portal to the rest of the site.

It needs to attract your ideal prospects, and repel the people you don’t want to have as customers.

It needs to establish you as the expert in your field for your target market.

And it needs to draw those ideal prospects quickly into the deeper pages on your site to find the answers they’ve been looking for.

[Read more of “What do you need on your home page?”…]