Why You Need Professional Copywriting

Board with rising profit graphEvery company, however large or small, needs to market themselves successfully in order to stay in business.

Ask yourself these questions…

  • Is your marketing consistently producing the results you want?
  • Do your website visitors take action to call you, or sign up to join your list?
  • Are you happy with the response you’re getting to your adverts and promotions?

If you answered “No” to any of those questions then it’s time to consider getting professional copywriting help.

Let me explain what a good copywriter will do for you.
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What is Copywriting?

copywriting  word in wood typeI had an interesting email exchange a few days ago with someone I know quite well. It became clear from the correspondence that she didn’t really understand what I do as a copywriter.

My fault. I’ve obviously not made it clear enough when we’ve spoken.

This article is an attempt to clarify exactly what “copywriting” covers.
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Using Social Media to Grow Your Business

Social media posts
Do you have a Facebook account? A Facebook page for your business? What about a YouTube channel? And a Twitter account? LinkedIn, Pinterest, Google+, and more?

The experts tell us that Social Media is the way to market your business these days.

Maybe…

Maybe not…

I think it depends very much on what you’re doing with Social Media, how often you’re posting, whether your posts are engaging your audience and whether your audience are even seeing your posts.

There’s a lot to know in order to use Social Media effectively and most businesses are not using any of it effectively [Read more of “Using Social Media to Grow Your Business”…]

Check your website copy

Check list. Vector illustration EPS version 8.Every so often someone will ask me to review their website and offer an opinion as to how we can improve response and engagement from the readers.

There are a lot of things I’ll look at when I do a full site audit but for the purposes of this article I’m going to share the 5 major things to watch out for.

I invite you to check your own site against these criteria.
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How to Write Headlines That Work

How to Get Attention Newspaper HeadlineWhatever marketing material you are producing, whether it’s a brochure, a flyer, or a website, it’s completely useless if no-one reads it! The headline is the first thing that your readers will see and the headline is what determines whether they will read on or not.

So it is vital that your headline is one that will attract your ideal client, draw them in, and make them want to read more. Without an effective headline your marketing material will not be read and will not be acted upon.
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What do you need on your home page?

home page on digital tablet
The Home Page of any website is the page the majority of your visitors are likely to see first. For this reason, the Home Page needs to act as the entry portal to the rest of the site.

It needs to attract your ideal prospects, and repel the people you don’t want to have as customers.

It needs to establish you as the expert in your field for your target market.

And it needs to draw those ideal prospects quickly into the deeper pages on your site to find the answers they’ve been looking for.

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